Lactation Station Florida was born in 2024 out of a simple realization: new mothers don’t need more choices; they need the right ones.
As both a mother and a healthcare professional, I saw firsthand how overwhelming it is to navigate endless online aisles and massive department stores. Too many options often lead to more confusion than clarity during a time when you need peace of mind the most.
Our mission is to replace that overwhelm with confidence. Every item in our store is handpicked and specialist-approved to truly support pregnancy, postpartum, and breastfeeding. We offer a carefully curated selection of trusted essentials, so you can spend less time searching and more time bonding with your baby.
We believe feeding your baby should feel natural and comfortable anywhere—at home or on the go. This is why we specialize in nursing-friendly clothing. I know from experience that buying maternity clothes online is a gamble, and trying to handle returns with a newborn is exhausting. At Lactation Station, we’ve created a welcoming space where you can touch the fabrics, try on styles, and choose what makes you feel beautiful and confident in person.
We understand that after a lactation consultation, you often need immediate tools—whether it’s a specific flange size, a breast pump, or a soothing cream. Our space allows you to leave your appointment with exactly what you need, eliminating the stress of extra errands or waiting for shipping.
Beyond our current IBCLC consultations, prenatal classes, and curated retail, we are growing. Our vision is to become your dedicated wellness sanctuary, expanding to include doula support, massage therapy, lymphatic drainage, and acupuncture.
By combining professional clinical care, education, and high-quality products under one roof, Lactation Station Florida is more than just a store—it is a community space designed to empower you through every stage of your breastfeeding journey.
IBCLC | Founder
General Manager | Co-Founder
Sales Rep
General Management Assistant
Marketing e Social Media
Secretary
Giovana Rorato, MD (Brazil), IBCLC
Founder & Lactation Consultant
Giovana earned her Medical Degree in Brazil in 2011. She practiced as a physician specialized in Internal Medicine (2015) and later became a certified specialist in Low-Level Laser Therapy (2019). Driven by her personal experience as a mother, she became an IBCLC (International Board Certified Lactation Consultant) in 2020, dedicating her professional life to supporting families through the complexities of breastfeeding.
Giovana began her specialized work with pregnant and postpartum families in 2019, sharing evidence-based guidance and education through clinical consultations and her popular Instagram and YouTube channels. Her deep medical background, combined with her specialized training in photobiomodulation (Red Light Therapy), allows her to offer a unique, high-level perspective on lactation care and maternal wellness.
Her journey into lactation was inspired by her first child, whom she struggled to breastfeed despite her medical training. This challenge led her to dive deep into the science of lactation to help other mothers avoid the same difficulties. With her second child, Giovana applied her expertise from day one, successfully navigating the same initial obstacles to achieve exclusive breastfeeding. Today, she continues to nurse her toddler and is passionate about empowering families in Florida with the clinical expertise, empathy, and confidence they need for their own breastfeeding journeys.
Bruno Oliveira, B.S.
Co-Founder & General Manager
Bruno is a retired military officer with 18 years of distinguished service. A 2011 graduate of the Agulhas Negras Military Academy, Bruno earned his Bachelor of Science in Military Science specialized in communications and aviation, spending over a decade managing complex helicopter maintenance operations. His military background instilled in him a high level of discipline, leadership, and a commitment to excellence in every mission he undertakes.
Beyond his professional technical expertise, Bruno is a dedicated father who lived firsthand the challenges of the postpartum period. During the breastfeeding journey with their first child, Bruno spent countless nights studying lactation science alongside Giovana to become the support system his family needed. Seeing their second child thrive on breast milk today, Bruno is a passionate advocate for the crucial role partners play in breastfeeding success.
As the Co-Founder and General Manager of Lactation Station Florida, Bruno brings his extensive leadership and organizational skills to ensure our operation runs with precision and care. He manages the business strategy, digital presence, and daily operations, ensuring that every family who connects with the Station receives a seamless, professional, and supportive experience.
To support families on their breastfeeding journey by combining professional lactation care with a curated selection of trusted products —offering the knowledge, tools, and compassionate support parents need to feel confident every step of the way.
Compassion – Warm, caring, and understanding support for every unique journey.
Evidence-Based Care – Guidance rooted in science, shared in clear and simple ways.
Respect & Inclusion – Honoring every parent’s choices, background, and experiences.
Empowerment – Giving families the tools and confidence to thrive.
Community – A welcoming space to find support, products, and belonging.
